Modelled on Brian Mark's funnel reel: one big number, then every step of the funnel smaller than the last, then three lessons, then a keyword to comment. Ours uses one real client's real tracker. Every screenshot sits beside the line it goes under.
| Item | Real figure | Where it comes from |
|---|---|---|
| Client | Nathan DeYoung — IT / operations background, kept his day job the whole time | Buyer profile on the board |
| Business | Drywall & interior-finishing contractor, Louisville KY | LOI thread |
| Revenue | $2.5M in 2025 (between $2.3M and $2.7M a year, 2021–2025) | CIM P&L (screenshot 11) |
| Owner earnings (SDE) | $412K (five-year range $334K–$492K) | Deal model (screenshot 07) |
| Price | $1,000,000 — 2.43× SDE | Signed LOI (screenshot 10) |
| Financing | SBA 7(a) $800K at ~11% over 10 years + $100K seller note at 6% over 3 years + $100K buyer cash (10% down) | Deal model, Byline Bank emails |
| Debt service | $168,746 a year → DSCR 2.44 → $243K cash left after the bank | Deal model |
| Timeline | Market scan 18 May → applied 19–29 May → CIM in 10 Jun → LOI sent 21 Jun → LOI accepted 1 Jul → bank underwriting Aug–Oct → closed and funded 27 Oct 2026 | Tracker, LOI thread, lender email 28 Oct ("closed and funded yesterday") |
| Time to LOI | About six weeks | — |
| Time to funded | About five months (SBA underwriting was most of it) | — |
The "$128M in revenue" in the hook is Moran's own figure across every client deal in closing this month. It is not from Nathan's tracker. The funnel numbers on screen come from the public board; the tracker tabs are shown as proof.
His reel is 92 seconds. Every line is "out of X, we got Y", one number smaller than the last, a short "now, here's why" between some of them, then "now, here's the lesson", three lessons, his own story in one line, and a keyword to comment. Ours keeps the same beats and the same pace. The full transcript is in the repo at reports/nathan-deal-video/brian-mark-reel-transcript.txt.
| His time | What he does in that beat (his numbers) | What we do in the same beat (ours) |
|---|---|---|
| 0:00 | One big number to camera: 30M views a month, "here's how many become clients". | One big number to camera: $128M in acquisitions closing this month, "here's what it takes to close one deal". |
| 0:03 | Views → profile visits → follows (30M → 345K → 37K). Pure "out of X, Y". | Screened → fit → applied (336 → 95 → 65). Pure "out of X, Y". |
| 0:15 | A one-line reason why the number drops: not every follower is a lead, some just want the content. | A one-line reason: not every broker answers, a lot were already under contract or pulled. |
| 0:20 | Follows → quality leads → booked calls (37K → 2,000 → 900), and who does the filtering (15 setters). | Applied → CIMs → short list → analysed (65 → 25 → 9 → 5), and what the filtering is (five years of books, a forward model). |
| 0:33 | Show rate and close rate, with the maths said out loud (65–70% show, 46% close, 272 clients). | The one deal, with the maths said out loud ($2.5M revenue, $412K earnings, $1M price, 2.4×, DSCR 2.44, $243K after the bank). |
| 0:47 | The result in one line: $1M cash collected. | The result in one line: accepted 1 July, funded 27 Oct, he owns it. |
| 0:49 | "So on average": 30M views becomes 250 clients a month. | "So on average": 336 businesses becomes one deal, and that is a good funnel. |
| 0:53 | "Now, here's the lesson." Three lessons: more views ≠ more clients (he pushed to 15M and sales fell); you need a conversion system for every visitor; anyone can build it. | "Now, here's the lesson." Three lessons: more listings ≠ more deals; deals die in silence, chase 4–5×; anyone can run it with a system, he kept his job. |
| 1:20 | His own story in one line (started in a trailer park, now $1M a month), "if I can do this, so can you". | Moran's one line (optional): we have done this for ourselves and now for clients, "if he can do it with a day job, so can you". |
| 1:27 | CTA: follow + comment the word CASHFLOW, "I'll reach out with the details". | CTA: follow + comment the word DEAL, "I'll send you the full case study". |
About 90 seconds, his pace. Captions: put each funnel number on screen as big text the moment it is said, the way he does 30M → 345K → 37K → 2,000 → 900 → 500 → 272.
We're about to close $128 million in business acquisition revenue with our clients this month.
Here's what it actually takes to close one deal for one client.
So for this one client, we screened 336 businesses across 16 marketplaces.
Out of 336, 95 actually fit what he was looking for.

01-sheet-indiana-full-market.jpgNow, fitting on paper doesn't mean the broker's going to talk to you.
So out of 95, we applied to 65 — under his name, as the buyer — and we chased every single one four or five times.

09-board-sourcing-funnel.jpgOut of 65, 25 brokers sent us the actual financials.
The other 40? Already under contract, got pulled, or the broker just never answered. That's normal. That's the game.
02-sheet-hot-leads.jpg
04-sheet-dead-deals.jpgOut of 25, 9 made the short list.
Out of 9, 5 got the full workup — five years of books, every expense line, a two-year forward model.
03-sheet-short-list.jpg
05-sheet-analysis.jpgOut of 5, one was right.
A drywall contractor doing two and a half million a year, with four hundred and twelve thousand in owner earnings.
06-sheet-nathan-calls.jpg
11-board-five-year-pl.jpgWe priced it at one million. That's 2.4 times earnings.
80% SBA loan, 10% seller note, 10% down.
Which means after the bank is paid every year, he keeps 243 thousand in cash.

07-board-deal-model.jpgOne offer. One LOI. Accepted on July first — six weeks after we started.
The bank funded it October 27th. He owns it.
So on average, 336 businesses turns into one deal. And that's a good funnel.

10-board-signed-loi.jpgNow, here's the lesson.
Number one: more listings does not mean more deals. 336 in, one out. The work is in the short list, not in the scroll.
Number two: you can have all the deal flow in the world — if nobody's chasing those brokers four and five times, you never see the financials. Deals die in silence.
Number three: this guy kept his full-time job the whole way through. A system did the hours. He did the calls and made the decision. Anybody can do this with the right system behind them.
If you want us to run this exact process for you, follow me and comment the word DEAL, and I'll send you the full case study — every screen, real numbers.
The voice-over only, nothing else. Press copy and paste it into the prompter.
We're about to close $128 million in business acquisition revenue with our clients this month. Here's what it actually takes to close one deal for one client. So for this one client, we screened 336 businesses across 16 marketplaces. Out of 336, 95 actually fit what he was looking for. Now, fitting on paper doesn't mean the broker's going to talk to you. So out of 95, we applied to 65 — under his name, as the buyer — and we chased every single one four or five times. Out of 65, 25 brokers sent us the actual financials. The other 40? Already under contract, got pulled, or the broker just never answered. That's normal. That's the game. Out of 25, 9 made the short list. Out of 9, 5 got the full workup — five years of books, every expense line, a two-year forward model. Out of 5, one was right. A drywall contractor doing two and a half million a year, with four hundred and twelve thousand in owner earnings. We priced it at one million. That's 2.4 times earnings. 80% SBA loan, 10% seller note, 10% down. Which means after the bank is paid every year, he keeps 243 thousand in cash. One offer. One LOI. Accepted on July first — six weeks after we started. The bank funded it October 27th. He owns it. So on average, 336 businesses turns into one deal. And that's a good funnel. Now, here's the lesson. Number one: more listings does not mean more deals. 336 in, one out. The work is in the short list, not in the scroll. Number two: you can have all the deal flow in the world — if nobody's chasing those brokers four and five times, you never see the financials. Deals die in silence. Number three: this guy kept his full-time job the whole way through. A system did the hours. He did the calls and made the decision. Anybody can do this with the right system behind them. If you want us to run this exact process for you, follow me and comment the word DEAL, and I'll send you the full case study — every screen, real numbers.
| Time | On screen | File |
|---|---|---|
| 0:00 | Moran, hook, big "$128M" text | — |
| 0:07 | Full-market tab, 100+ rows scrolling | 01-sheet-indiana-full-market.jpg |
| 0:14 | Funnel table 336 → 95 → 65 → 25 → 9 → 5 → 1, each row lights up as it's said | 09-board-sourcing-funnel.jpg |
| 0:24 | Hot Leads tab, then Dead Deals tab | 02-sheet-hot-leads.jpg, 04-sheet-dead-deals.jpg |
| 0:34 | Short List tab, then Analysis tab | 03-sheet-short-list.jpg, 05-sheet-analysis.jpg |
| 0:43 | Nathan Calls tab, then the five-year P&L | 06-sheet-nathan-calls.jpg, 11-board-five-year-pl.jpg |
| 0:51 | Deal model — zoom on $1,000,000, DSCR 2.44, $243,254 | 07-board-deal-model.jpg |
| 1:01 | Signed LOI — zoom on the signatures and dates | 10-board-signed-loi.jpg |
| 1:12 | Moran to camera, lessons 1–3 | — (optional cutbacks to 09 and 02) |
| 1:33 | CTA, "Comment DEAL", end card | 08-board-overview.jpg |
Before it goes out: the public board blacks out every name. This script says "Nathan" and "drywall". Get his OK in writing, or change to "one client" and "a trade business". The numbers work either way.
Click any to enlarge. Right-click → save, or take the whole folder from the repo at reports/nathan-deal-video/. The live tracker and the public board have higher-resolution versions if the editor wants to re-capture.










