The facts Brian vs ours Script + shots Prompter Shot list All screenshots The public board ↗
Video brief · 3 Nov 2026 · for the editor

What it takes to close one deal

Modelled on Brian Mark's funnel reel: one big number, then every step of the funnel smaller than the last, then three lessons, then a keyword to comment. Ours uses one real client's real tracker. Every screenshot sits beside the line it goes under.

336listings screened
95fit the buy box
65applied
25CIMs received
9short list
5fully analysed
1offer → accepted → closed

The facts behind the script

ItemReal figureWhere it comes from
ClientNathan DeYoung — IT / operations background, kept his day job the whole timeBuyer profile on the board
BusinessDrywall & interior-finishing contractor, Louisville KYLOI thread
Revenue$2.5M in 2025 (between $2.3M and $2.7M a year, 2021–2025)CIM P&L (screenshot 11)
Owner earnings (SDE)$412K (five-year range $334K–$492K)Deal model (screenshot 07)
Price$1,000,000 — 2.43× SDESigned LOI (screenshot 10)
FinancingSBA 7(a) $800K at ~11% over 10 years + $100K seller note at 6% over 3 years + $100K buyer cash (10% down)Deal model, Byline Bank emails
Debt service$168,746 a year → DSCR 2.44 → $243K cash left after the bankDeal model
TimelineMarket scan 18 May → applied 19–29 May → CIM in 10 Jun → LOI sent 21 Jun → LOI accepted 1 Jul → bank underwriting Aug–Oct → closed and funded 27 Oct 2026Tracker, LOI thread, lender email 28 Oct ("closed and funded yesterday")
Time to LOIAbout six weeks—
Time to fundedAbout five months (SBA underwriting was most of it)—

The "$128M in revenue" in the hook is Moran's own figure across every client deal in closing this month. It is not from Nathan's tracker. The funnel numbers on screen come from the public board; the tracker tabs are shown as proof.

Brian's reel, beat by beat — and ours

His reel is 92 seconds. Every line is "out of X, we got Y", one number smaller than the last, a short "now, here's why" between some of them, then "now, here's the lesson", three lessons, his own story in one line, and a keyword to comment. Ours keeps the same beats and the same pace. The full transcript is in the repo at reports/nathan-deal-video/brian-mark-reel-transcript.txt.

His timeWhat he does in that beat (his numbers)What we do in the same beat (ours)
0:00One big number to camera: 30M views a month, "here's how many become clients".One big number to camera: $128M in acquisitions closing this month, "here's what it takes to close one deal".
0:03Views → profile visits → follows (30M → 345K → 37K). Pure "out of X, Y".Screened → fit → applied (336 → 95 → 65). Pure "out of X, Y".
0:15A one-line reason why the number drops: not every follower is a lead, some just want the content.A one-line reason: not every broker answers, a lot were already under contract or pulled.
0:20Follows → quality leads → booked calls (37K → 2,000 → 900), and who does the filtering (15 setters).Applied → CIMs → short list → analysed (65 → 25 → 9 → 5), and what the filtering is (five years of books, a forward model).
0:33Show rate and close rate, with the maths said out loud (65–70% show, 46% close, 272 clients).The one deal, with the maths said out loud ($2.5M revenue, $412K earnings, $1M price, 2.4×, DSCR 2.44, $243K after the bank).
0:47The result in one line: $1M cash collected.The result in one line: accepted 1 July, funded 27 Oct, he owns it.
0:49"So on average": 30M views becomes 250 clients a month."So on average": 336 businesses becomes one deal, and that is a good funnel.
0:53"Now, here's the lesson." Three lessons: more views ≠ more clients (he pushed to 15M and sales fell); you need a conversion system for every visitor; anyone can build it."Now, here's the lesson." Three lessons: more listings ≠ more deals; deals die in silence, chase 4–5×; anyone can run it with a system, he kept his job.
1:20His own story in one line (started in a trailer park, now $1M a month), "if I can do this, so can you".Moran's one line (optional): we have done this for ourselves and now for clients, "if he can do it with a day job, so can you".
1:27CTA: follow + comment the word CASHFLOW, "I'll reach out with the details".CTA: follow + comment the word DEAL, "I'll send you the full case study".

The script, with the shot beside each line

About 90 seconds, his pace. Captions: put each funnel number on screen as big text the moment it is said, the way he does 30M → 345K → 37K → 2,000 → 900 → 500 → 272.

0:00 · Hook
Moran to camera. Big text: $128M

We're about to close $128 million in business acquisition revenue with our clients this month.

Here's what it actually takes to close one deal for one client.

$128M
Moran on camera. No screenshot.
0:07 · Screened → fit
B-roll: the full-market tab of his tracker, scrolling down through 100+ rows. Numbers pop as said.

So for this one client, we screened 336 businesses across 16 marketplaces.

Out of 336, 95 actually fit what he was looking for.

336 → 95
The Indiana full-market tab of the tracker
Tracker, "Indiana Full Market" tab · 01-sheet-indiana-full-market.jpg
0:14 · Fit → applied
B-roll: the sourcing-funnel sheet. Each row lights up as it is said.

Now, fitting on paper doesn't mean the broker's going to talk to you.

So out of 95, we applied to 65 — under his name, as the buyer — and we chased every single one four or five times.

95 → 65
Sourcing funnel sheet: 336 screened, 95 fit, 65 applied, 25 CIMs, 9 shortlisted, 5 analysed, 1 under contract
Board, "Sourcing funnel" · 09-board-sourcing-funnel.jpg
0:24 · Applied → financials
B-roll: Hot Leads tab (green "Applied" column), then cut to the Dead Deals tab (red rows: "Under contract", "page removed").

Out of 65, 25 brokers sent us the actual financials.

The other 40? Already under contract, got pulled, or the broker just never answered. That's normal. That's the game.

65 → 25
Hot Leads tab with the Applied dates and CIM links
Tracker, "Hot Leads" tab · 02-sheet-hot-leads.jpg
Dead Deals tab
Tracker, "Dead Deals" tab · 04-sheet-dead-deals.jpg
0:34 · Financials → short list → analysed
B-roll: Short List tab, then the Analysis tab with the CIM links and the analysis links.

Out of 25, 9 made the short list.

Out of 9, 5 got the full workup — five years of books, every expense line, a two-year forward model.

25 → 9 → 5
Short List tab, nine businesses
Tracker, "Short List" tab · 03-sheet-short-list.jpg
Analysis tab with CIM links and analysis links
Tracker, "Analysis" tab · 05-sheet-analysis.jpg
0:43 · The one
B-roll: Nathan Calls tab (the "in" column), then the five-year P&L. Zoom on 2025 revenue and the SDE line.

Out of 5, one was right.

A drywall contractor doing two and a half million a year, with four hundred and twelve thousand in owner earnings.

5 → 1
Nathan Calls tab
Tracker, "Nathan Calls" tab · 06-sheet-nathan-calls.jpg
Five years of the seller's books, P&L 2021–2025 and EBITDA summary
Board, five-year P&L from the CIM · 11-board-five-year-pl.jpg
0:51 · The maths, out loud
B-roll: the deal model. Zoom on $1,000,000, then the financing rows, then DSCR 2.44 and $243,254.

We priced it at one million. That's 2.4 times earnings.

80% SBA loan, 10% seller note, 10% down.

Which means after the bank is paid every year, he keeps 243 thousand in cash.

$1M · 2.4× · $243K
The deal model: price, financing structure, debt service, DSCR 2.44, $243,254 cash after debt
Board, "The deal model" · 07-board-deal-model.jpg
1:01 · The result
B-roll: the signed LOI. Zoom on the two signatures and the dates (6-30-2026 and 7/1/2026).

One offer. One LOI. Accepted on July first — six weeks after we started.

The bank funded it October 27th. He owns it.

So on average, 336 businesses turns into one deal. And that's a good funnel.

336 → 1
The letter of intent signed by both sides, names redacted
Board, "The letter of intent — signed by both sides" · 10-board-signed-loi.jpg
1:12 · The lessons
Moran to camera. Text: 1 · 2 · 3 as each lesson lands.

Now, here's the lesson.

Number one: more listings does not mean more deals. 336 in, one out. The work is in the short list, not in the scroll.

Number two: you can have all the deal flow in the world — if nobody's chasing those brokers four and five times, you never see the financials. Deals die in silence.

Number three: this guy kept his full-time job the whole way through. A system did the hours. He did the calls and made the decision. Anybody can do this with the right system behind them.

Moran on camera. Optional: cut back to the funnel sheet (09) on lesson one and the Hot Leads tab (02) on lesson two.
1:33 · CTA
Moran to camera. Text: Comment "DEAL"

If you want us to run this exact process for you, follow me and comment the word DEAL, and I'll send you the full case study — every screen, real numbers.

Comment DEAL
Moran on camera. End card: the board thumbnail (08) works as the "full case study" tease.

Prompter — just the words

The voice-over only, nothing else. Press copy and paste it into the prompter.

We're about to close $128 million in business acquisition revenue with our clients this month.

Here's what it actually takes to close one deal for one client.

So for this one client, we screened 336 businesses across 16 marketplaces.

Out of 336, 95 actually fit what he was looking for.

Now, fitting on paper doesn't mean the broker's going to talk to you.

So out of 95, we applied to 65 — under his name, as the buyer — and we chased every single one four or five times.

Out of 65, 25 brokers sent us the actual financials.

The other 40? Already under contract, got pulled, or the broker just never answered. That's normal. That's the game.

Out of 25, 9 made the short list.

Out of 9, 5 got the full workup — five years of books, every expense line, a two-year forward model.

Out of 5, one was right.

A drywall contractor doing two and a half million a year, with four hundred and twelve thousand in owner earnings.

We priced it at one million. That's 2.4 times earnings.

80% SBA loan, 10% seller note, 10% down.

Which means after the bank is paid every year, he keeps 243 thousand in cash.

One offer. One LOI. Accepted on July first — six weeks after we started.

The bank funded it October 27th. He owns it.

So on average, 336 businesses turns into one deal. And that's a good funnel.

Now, here's the lesson.

Number one: more listings does not mean more deals. 336 in, one out. The work is in the short list, not in the scroll.

Number two: you can have all the deal flow in the world — if nobody's chasing those brokers four and five times, you never see the financials. Deals die in silence.

Number three: this guy kept his full-time job the whole way through. A system did the hours. He did the calls and made the decision. Anybody can do this with the right system behind them.

If you want us to run this exact process for you, follow me and comment the word DEAL, and I'll send you the full case study — every screen, real numbers.

Shot list

TimeOn screenFile
0:00Moran, hook, big "$128M" text—
0:07Full-market tab, 100+ rows scrolling01-sheet-indiana-full-market.jpg
0:14Funnel table 336 → 95 → 65 → 25 → 9 → 5 → 1, each row lights up as it's said09-board-sourcing-funnel.jpg
0:24Hot Leads tab, then Dead Deals tab02-sheet-hot-leads.jpg, 04-sheet-dead-deals.jpg
0:34Short List tab, then Analysis tab03-sheet-short-list.jpg, 05-sheet-analysis.jpg
0:43Nathan Calls tab, then the five-year P&L06-sheet-nathan-calls.jpg, 11-board-five-year-pl.jpg
0:51Deal model — zoom on $1,000,000, DSCR 2.44, $243,25407-board-deal-model.jpg
1:01Signed LOI — zoom on the signatures and dates10-board-signed-loi.jpg
1:12Moran to camera, lessons 1–3— (optional cutbacks to 09 and 02)
1:33CTA, "Comment DEAL", end card08-board-overview.jpg

Before it goes out: the public board blacks out every name. This script says "Nathan" and "drywall". Get his OK in writing, or change to "one client" and "a trade business". The numbers work either way.

All screenshots

Click any to enlarge. Right-click → save, or take the whole folder from the repo at reports/nathan-deal-video/. The live tracker and the public board have higher-resolution versions if the editor wants to re-capture.

01 · Tracker, Indiana full market
02 · Tracker, Hot Leads
03 · Tracker, Short List
04 · Tracker, Dead Deals
05 · Tracker, Analysis
06 · Tracker, Nathan Calls
07 · Board, deal model
08 · Board, overview
09 · Board, sourcing funnel
10 · Board, signed LOI
11 · Board, five-year P&L